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Why You Should Consider Investing in an App for Your Business

Written by:

Mo Elhammady IG: @the_business_lounge_

Photo Credit: OstapenkoOlena | Getty Images

If you have an existing business in 2020, consider yourself lucky because it’s an extremely competitive market out there!

Thanks to the internet and an increase in consumer spending, we’re seeing more and more small-to-medium businesses in existence today than at any other time before; and every single one of them is fighting to find a way to stand out from the crowd.

These days it’s almost standard protocol to have a website as well as a strong online presence, but there’s definitely something else that’s increasingly becoming more necessary for every business to have – I’m talking about a mobile app.

I’d like you to think for a second how often you pick your phone up throughout your day, until the last time you put it down before you sleep. You may be surprised to find out that on average, individuals pick up their phones more than 1,500 times per week! What’s more? Mobile phones account for 65% of all e-commerce traffic!

For any of you business owners out there hoping to take advantage of this trend, the solution is simple:

Mobile-optimized content and having a high-quality app.

Here are a few reasons why you might want to seriously look into making this investment.

  1. A better customer-friendly experience.

If I was to only think of one reason to invest in an app for your business, it would probably be that your customers will most likely expect it. Think about, any leaders in any high-value industry have already deployed their own personal app. That’s because having an app allows for more convenience since it gives the consumers easy access to your products, even when they’re on the go.

This applies to pretty much any industry because customers expect you to make their job – which is browsing & purchasing – easier and more streamlined; and an app is one of the best ways to do that. I would suggest even include a loyalty program within your app to help enhance the overall customer experience. This would simply mean the more customers interact with your app, the more they’ll reap the rewards, creating a mutually beneficial relationship between your business and your customers.

2. You build a stronger brand.

On top of enhancing the overall customer experience, an app can really help strengthen your brand. It not only helps create awareness but also encourages communication with your target audience; the more you interact, the more trust you will build.

Consumers will respond to this by showing their willingness to continue to buy from you, while also being made more aware of your brands’ existence overall. Think about it, if your app is there staring at them every time they open their home screens, you’ll almost always be at the forefront of their minds, and therefore an obvious choice when they’re looking to make a purchase.

3. You’ll have more consistent interactions with your customers.

There is an on-going argument amongst business owners about whether or not businesses with mobile applications are able to better connect with their customer base. Some business owners believe doing it old-school is a sure-fire way to cultivate that relationship. I agree to a certain extent, but I honestly believe gone are the days where customer service is only about face-to-face communication on the shop floor and occasionally following up on sales that aren’t closed yet.

These days, it’s all about the end-to-end purchasing process, and your app will be consistent throughout this. When using your app is seamless and is enjoyable to browse through, it creates a positive representation of your company and one that’s there 24/7.

How can you make the experience even better? Add a chatbot. This will allow you to provide top of the line customer service and support at all times throughout the day and night. This will have a major positive impact on your business, and will surely bring in more business for you in the long run.

So, what do you think? Is it time for you to consider investing in an app for your business?

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